For sale by owner?

The typical commission required by a real estate agent to sell a home will be around 6% depending on the area of ​​the country where you live and market trends. This can be a substantial sum of money that homeowners do not want to part with. Some homeowners will try to sell their home on their own, but keep in mind that up to 80% of homeowners end up listing their home with an agent after receiving little interest in the property. One of the main reasons for this is that real estate agent word of mouth is the best advertisement there is to sell your home. Even if you successfully market your home, the buyer will most likely have an agent to whom you will have to pay a commission or search fee. If you think FSBO is the method for you, take a moment to consider marketing strategies that can help ease the process.

Pricing your home accurately is the most important step in the process. If you overvalue your home, you are doomed. Check out the comparables in your neighborhood. Be sure to take into account any features these homes may have that yours does not have. Look at the square footage, lot size, and most importantly, the condition of your home compared to others. If the house at the end of the street is selling for $ 50,000 more than another, be sure to find out why, they may have invested in a high-end remodel that justifies the price. If your home is on the market for an extended period of time because it is overpriced, buyers may begin to suspect that something is wrong with your home.

The Internet is an invaluable marketing tool that anyone trying FSBO should use. There are many FSBO websites that offer assistance for free or for a nominal fee. Since the Internet provides access to your home remotely, you will need to ensure that the photos you use are well done and look professional. Most buyers won’t even bother looking at a home list that doesn’t have flashy photos. Make sure your home is truly immaculate when these photos are taken. Trim bushes, mow lawns, and clean up any clutter. If a bare front door is the only bad thing about your home, the buyer will never know because they will never come to see your home if the initial presentation is bad. First impressions absolutely count in real estate. Take photos of every room in your house and upload them. Be sure to open windows, hide clutter, and highlight unique features like a fireplace or built-in bookcases.

Be as descriptive as possible when posting your own home. Buyers are interested or they wouldn’t search, so more information is better. Put up posters if possible. Advertise in all reasonable real estate newspapers and magazines. Send an electronic brochure to real estate agents representing your area and invite real estate agents to tour your home. It is much easier to market a home than the one you have seen. Make sure real estate agents can easily access your home, if you put too many restrictions on access to your home, it will be prohibitive for a sale. Lastly, have open houses. Invite the neighbors to the open house; they may have relatives who would like to live nearby.

Selling your home can be an overwhelming experience. But if you are committed to an FSBO, prepare to do a lot of marketing on your own. Take advantage of all advertising media. If you are one of the lucky few who are successful with this method, you will have saved yourself thousands in real estate commissions. However, keep the market in mind when considering this option. Selling your home in a timely manner when it is listed with a real estate agent can outweigh the value of saving a few dollars in commission.

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