Best practices for creating videos for your website
Great web hosting tools for video and website marketing
Use your web hosting account to create a blog or website destination for viewers, then create videos that can serve as traffic generators to your website. You can create professional videos even if you don’t have a film background.
YouTube is the second largest search engine in the world. By dissecting all the elements that create compelling videos that move viewers to action, you can increase your business website sales.
YouTube Video Marketing
There are five important elements of persuasive videos you can post on YouTube, and by following these elements, your videos can get your viewers into action.
Why is video so important?
At its most basic level, video is a communication tool that can be used in an unlimited number of ways. You can connect videos to everything that people are teaching you for your business. You can have a video for example for testimonials, how to drive traffic to a website, a video that teaches your audience and educates them, even a video that encourages your website visitors to sign up for your email list . Making a video is really simple, fast and efficient and can be used in many ways like networking on social networking sites. The ultimate goal is to use your web hosting account to create a destination website or blog that you can drive traffic to. Videos can be tremendous traffic builders to your website or blog.
YouTube videos are the most shared form of content within Facebook. Videos are a powerful tool to communicate your message. Business owners can use video as a “welcome” when people sign up for their product or service. Screenshots can be used to show people how to do something by implementing screenshots in videos. And when you physically put yourself in front of the camera, something special happens. Viewers who watch your videos feel like they know you on a deeper level and a relationship develops. When this happens with your audience, your subscribers, and your visitors, it changes the game for you. Instead of being a salesperson and constantly pitching your product or service, videos can take your relationship to a level that attracts the kind of customers and business you want. When you connect with people in a face-to-face interaction, it transcends what can happen online. There’s something special about that feeling and videos are the closest you can get to that face-to-face contact. You don’t have to get in front of the camera, but if you do, it’s very beneficial because when people watch your videos, there’s a unique person out there watching who is connecting with you and getting your message. It has a dramatic impact.
Video components that move people to action
Many people think that you need to focus on what software to use, what equipment, camera and tripod to use. All of these things are important but are secondary to strategy. Keep in mind that what is more important than the team you use is the strategy. By developing a strategy and action plan in advance of video production, you can turn an ordinary video project into one that is successful, provides value to your audience, and drives traffic back to your website, your community, and builds your business. list of subscribers, which generates new sales opportunities for your business. Be precise and detailed when submitting video content online. Keep your videos in sync and avoid rambling.
Before you create your videos
Sit down and take the time up front to write the script for your videos. Write a strategy, outline, or plan in some way that details exactly what you plan for the video. Clarity improves and traffic and efficiency improve dramatically.
Five elements of a persuasive video
- Grabber Caution it is similar to a title in an article or blog post. You want people to know exactly what your video is about as quickly as possible. Six to eight seconds is all this phase takes. Don’t even waste time saying, “Hello, my name is Joe.” Instead, jump right into the introduction by saying “In this video we’re going to talk about xyz.” or ask a question. Entertain as much as you can. The point is that within six to eight seconds, your viewer should have a pretty good idea of what the video is about. The viewer needs to know what they will gain from watching your video. Start your video by providing value to your audience, informing and educating them. This is how you will get views. YouTube is not the place for commercials. The attention rate is very low with videos because when a person watches a video, all three of their main modalities are involved: audio, visual, and kinesthetic. The videos are like a mini transformation. Podcasts, on the other hand, give people the opportunity to multitask, like driving, for example, while listening. You can’t do that with video. With videos, you have a much more condensed amount of time to deliver your message and get people’s attention. If you can hold the viewers attention, you are connecting with that viewer and engaging them.
- intro bumper includes your brand, your logo, music, tell people what your video is about, what your show is about. As soon as you tell the listener what you have, this is where you can launch a little commercial. This is the best way to promote your program. Call it a program because it takes your video to a higher level. It legitimizes you. The entire brand package is described in the introductory bumper.
Videoscribe.tv is a software that offers an efficient way to create attractive videos. You can create amazing marketing videos, how-to talks, add an image to your talk or story, bring illustrations to life, display text, logos or photos and keep any audience captivated. An example of this is a video with a hand drawing on the screen that grabs the viewer’s attention. This is a great place to put your logo, tagline, and some music.
VideoHive.net is a website that sells royalty-free pre-made templates ready for you to customize. They can be purchased for $5 to $15 dollars. Actually, they are just AfterEffects templates.
after effects is a digital motion graphics and compositing software tool published by Adobe Systems. With a template from VideoHive.net, you have a head start with your video. Find someone with basic video experience who you can outsource this project to, and have that person customize your template. You can use
odesk.com Hire someone without spending a lot of money. Ask them to customize the template with your logo. For around $10, you can have someone plug in your logo and tagline. Now save it and use it over and over again as a video template that you can plug into all of your future videos. This will save you time and money on each video by adding a professional and consistent introduction.
Sparkol.com is another very unique video production tool that allows you to create engaging and animated videos quickly and easily. Participation is the key. It’s a wow factor. This phase must be completed in six seconds or less. - Delighted It includes the meat of your video and its purpose is to deliver the value you promised. If you said at the beginning of the video that your video would provide value, this is where you need to deliver on that promise. You need to tell the viewer why your video is important; otherwise, the viewer might take your content for granted. You have to do this as fast as possible. Becoming a teacher and a salesperson is important in this phase. Tell the viewer why your content is important. You need to sell the viewer the importance of your content before you provide the actual content. You can then show the viewer what he does or the steps in your “how to” video, for example. Give the viewer a line or two about why your video is so valuable, and then provide the content. Make sure you have conveyed the benefits and results of your video. What is the end result? What will happen after the viewer does what your video describes? The actual content can include tips, education, entertainment, or you can tell the viewer what to do in your video content. A video is a mini-transformation with a closed transformation that is independent. One thing or one topic should be included in the content of your video. Keep your content precise and topic-oriented. Be unique; be entertaining Reestablish the attention span of viewers. Then tell the viewer something that is coming up or tell them something that will be at the end of the video. Give the viewer a reason to stay. Teasing the viewer with something coming up keeps the viewer interested and creates higher perceived value. The call to action is essential to include in this phase. Tell the viewer exactly what to do and why they should do it. The last piece of content should include another instance of your call to action. Tell them what, why and how to do something. Move someone who is passive to become active. Thank people for watching your video. You can close this phase of the video by saying something like, “I’ll see you on the next page when you click the link.”
- other bumper implies that you log out of your video. End the videos the same way you opened them. You can even put the same Intro Bumper in this phase. It binds everything. Consistent branding is catchy and sticky. Use text to better state what your call to action is. Make your video ‘humanizing’. You can do this by adding a few mistakes that show people that you are a human being capable of making mistakes. This does two things: it trains people to stay at the end of your video. The second thing this does is it shows people that you are human and that you make mistakes. Build a relationship and help the viewer understand and connect with you. People want to be entertained and this part of Altro Bumper shows them that when you make mistakes, you laugh, which creates a deeper connection between you and the viewer. After all, this is the ultimate goal of the video because we all know that people buy from those they like, know and trust.
- outtakes include a video directory, such as a simple card that gives people a choice of what they want to do next. When the video ends, a video directory can provide a link to your website, the option to watch additional videos, join your email list, see more bugs, subscribe to your YouTube channel, etc. Give people the opportunity to take the next step and provide options to do so.
By dissecting the principles of video production and defining a strategy before moving on to your next video project, the end result will be a more professional and effective video.
Marketing your website with video
Embed your videos on your blog or website. Be sure to put your URL and keywords in the video description. Google owns YouTube, so keywords in the video description will help your SEO efforts.
Connect Twitter to your YouTube channel by logging into your YouTube account and clicking your username, “settings”, then on the left of the screen, click “share”. You can connect Facebook and Twitter accounts to your YouTube channel to further market your videos and increase distribution. From the YouTube “share” screen, you will have options for activities. Good settings within your “share” options are “like” and/or “favorite”. If you like a video, it will automatically post to your twitter account that you liked that video and also to your facebook profile with the player so people can easily watch the video and hopefully like it. , comment or share your video.