Social networks have created a great revolution in the Internet world. Most of the Internet users have an account on popular social networking sites like Orkut, Facebook and MySpace. They live in their own world forming a community and a group of friends, and organizing events among themselves without caring that others can access their activities and personal details. Most of them are on social networking sites just for the social aspect.
Due to the availability and accessibility of social networking sites, many employees have taken it as a default way of contacting friends, colleagues and business partners. When networking hits the organization, productivity drops as employees focus more on keeping in touch with friends and making new ones. So, banks, BPOs and most IT companies have banned social media in their workplace.
But creative businesses, like advertising agencies and Internet companies, don’t block networking sites, since their employees can use social media to get new ideas, learn more about all sorts of things, and earn money through social media. social interaction. Service companies are also using social media to reach their audience and engage with customers.
On the negative side, social networking sites are affected by annoying worms, AdWare, and phishing attacks. It has become a hacker’s paradise. Recently, the antivirus company Sophos conducted a study on social networks, according to which, “63% of system administrators are concerned that employees who share too much personal information on social networking sites will put their network infrastructure at risk. your company’s IT. of these companies also report that they have been victims of spam, phishing and malware attacks through sites such as Twitter, Facebook, LinkedIn and MySpace.
Everything in the world has two faces, just as social networks have a good side and a bad side. It all depends on how well you take advantage of it. Organizations can increase their productivity through social media by allowing their employees to learn new ideas, discuss various topics, and interact with customers.
Social networks offer the best platform to reach a target audience. Social networks are not the only gateway for viruses; scams and malware attacks also come through the mail. We can conclude that social media is a great help for businesses to spread their hands across the globe and reach every corner of the world.