Mainstream Radio in the US Part II

There are so many ways to get your music heard today. The easiest way is to post a music video on YouTube and hope it gets noticed with more than enough YouTubers watching and listening on your favorite channel. More than enough recording artists have become famous due to their exposure on the second largest engine of its kind. Although mainstream radio is still the most popular form that gets the most attention, there are new players in the streaming game. With today’s technologies and the advancement with the use of the Internet; the field of transmission is balancing. There are a variety of ways to market and promote to consumers; giving music lovers more options to hear new artists that may never end up on commercial radio.

From some of the biggest broadcast media giants such as: Cumulus Media, Hubbard Broadcasting, Entercom, IHeartMedia, Summit Media Group just to name a few, these are the stations that control mainstream radio along with their sister stations. Then there are much smaller family radio stations that may have a portion of listeners with limited amounts of power to broadcast in certain regions of their own communities, making going viral virtually impossible.

There’s a new sheriff in town, kind of like talking to Independent Radio. They are becoming popular and competitive in the music industry as more and more music lovers find new ways to listen to their favorite recording artist. To some extent, the model and format is similar to that of the mainstream, with the exception that independent radio personalities are quicker to play new artists and help launch or relaunch musicians past and present. , helping artists to re-establish their careers in the entertainment business. .

Although most independent stations are online today, some are only on the air for a few hours a day and many are not on 24 hours a day; twenty-four hours a day. One of the advantages of working with freelance radio staff is their hands-on approach to communicating directly with the artist. So the next time you and I are getting ready to listen to new R&B, soul, neo-soul, smooth jazz, pop, funk, or uplifting music on the go or in the comfort of our own homes, let’s remember the independent radio stations and leave good times roll. Thanks to today’s technology there are more than enough options to listen to your favorite artist. Mainstream radio is just one of the oldest formats still around, but independent radio stations are and will continue to be a driving force in the music industry to help all artists succeed in this cunning and competitive business.

The goal of every recording artist or new record label should be to become a household name in their particular genre and to use as many media resources as possible to publicize their popularity among active fans around the world.

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