The growth of specialty workplaces and recruitment websites in 2008 is staggering. with many new sites connecting every week. While the cost of designing and building a workplace has dropped considerably in recent years, making that location visible and attracting a large volume of quality candidates is increasingly difficult. Getting to the top 10 on Google for a keyword phrase like Sales Jobs is a daunting challenge and can take years to achieve.
However, there is a new route to maximizing quality traffic to job board vacancies and that is the use of rss feeds and xml feeds, particularly when data is migrated to one of the many vertical job search engines, examples include Job Rapido, Career Jet, Simply Hired, and Jobster, to name just a few. There are several benefits of having your vacancies on this type of site; A great advantage is that the job seeker can easily find results on the major search engines for the specific vacancy they are looking for with a link to the vertical job search engine and an additional link directly to the url of the vacancy on the site. respective work. The secondary benefit is the number of additional links generated by all vacancies that link to the workplace. Many of these sites are still free and at a much lower cost than search engine pay-per-click schemes.
Other means of distributing job vacancies and generating high quality targeted traffic that should be considered are Google Base and Feedburner, tests conducted using an XML feed and rss feeds have shown a rapid increase in traffic from blogs, forums, Yahoo and Google , all for a few minutes of work and zero cost.
The bottom line should be that if you are currently one of hundreds of works owners struggling to market your site or are quickly running out of money through expensive PPC systems and online advertising, it would be wise to research these alternative sources of site traffic. Web. And if you don’t have the technical knowledge or experience to do this job yourself, talk to an SEO or internet marketing expert.
To cite the quality guidelines from Google’s Wemaster guide
These quality guidelines cover the most common forms of deceptive or manipulative behavior, but Google may respond negatively to other deceptive practices that are not listed here (for example, misleading users by recording spelling errors on known websites). It’s not safe to assume that just because a specific deceptive technique isn’t included on this page, Google approves of it. Webmasters who spend their energies upholding the spirit of the core principles will provide a much better user experience and subsequently enjoy a higher ranking than those who spend their time looking for loopholes that they can exploit.
If you think another site is abusing Google’s quality guidelines, please report it. Google prefers to develop scalable and automated solutions to problems. The spam reports we receive are used to create scalable algorithms that recognize and block future spam attempts.
Quality guidelines: basic principles
Create pages primarily for users, not for search engines. Do not mislead your users or present different content to search engines than what you are displaying to users, which is commonly known as “cloaking.” Avoid tricks aimed at improving search engine rankings. A good rule of thumb is whether you would feel comfortable explaining what you’ve done to a website that competes with you. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?” Don’t participate in linking schemes designed to increase your site’s ranking or PageRank. In particular, avoid links to web spammers or “bad neighborhoods” on the web, as your own ranking may be adversely affected by those links. Do not use unauthorized computer programs to submit pages, check ratings, etc. Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products such as WebPosition Gold “that send automatic queries to Google. Quality Guidelines: Specific Guidelines
Avoid hidden text or hidden links. Don’t use deceptive redirects or cover-ups. Don’t send automatic queries to Google. Don’t load pages with irrelevant keywords. Do not create multiple pages, subdomains, or domains with substantially duplicate content. Do not create pages with malicious behavior. Avoid “doorway” pages created only for search engines or other “cookie cutter” approaches, such as affiliate programs with little or no original content. If your site participates in an affiliate program, make sure your site adds value. Provide unique and relevant content that gives users a reason to visit your site. If you determine that your site does not meet these guidelines, you can modify it to do so and then submit it for reconsideration. “
Copyright (c) 2008 Ianson Internet Marketing