Social media can be a powerful tool for networking and building your online profile, but either your efforts are working for you or you’re committing every Facebook misstep in the book.
The following ten steps won’t instantly transform you into an internet marketing genius, but they will point you in the right direction.
Ultimately, your success in anything will depend on your purpose, ethics, and strength of commitment.
If you want to make a quick buck at someone else’s expense, I’m afraid there is no miracle cure for being a jerk, but if you’re looking to improve your bottom line, here are some tips that will give you valuable clues and help you build good relationships.
10 – Join networking groups
The people who join these groups are there for networking and networking. They are happy when you send them friend requests and share ideas. Facebook has limits on how many friends you can add in a day, but there is a way around this.
Many of these groups have lists where you can add your email address to the bottom of the list. You can then go to your profile page and click on ‘Friends’ and select ‘Invite friends’. On the left hand side there is a link titled ‘Invite friends to join Facebook’.
Just cut and paste the entire list into this area and it will match up with your existing Facebook accounts. By doing it this way you can send out multiple invites and not suspend your account and since it’s an opt-in list you’re not spamming anyone and as the list grows and others join the group you’ll continue to receive requests for friendship. .
9 – Be interested
As new friends accept your friend requests and send you friend requests, go take a look at their profiles and look for common interests. Post a ‘Thanks for the ad’ message on your wall. Keep it simple and polite. Introduce yourself and ask them a question about their interests and be interested in their answer.
8 – Opt for quality over quantity
Be prepared to reduce dead weight. I think most people have something of value to offer, but occasionally you come across others whose personal value systems conflict with yours or who are going through their pyramid scheme phase at the expense of any kind of ethics.
Seek to establish valuable, high-quality relationships rather than a lot of empty relationships. Once a month, use the Pareto Principle (also known as the 80-20 rule) on your contact list. The 80-20 rule means establishing who your top 20% are. Also remember that not all valuable contacts are customers or paying customers.
7 – Offer something of value
Make sure you offer something of value and that you don’t become part of other people’s ‘dodge list’. Be genuine and don’t make the hard sell. Offer advice and just be a friend. Remember your manners, but don’t be too formal or cold. People like to build relationships with other people with similar interests.
6 – Have a 30 second snapshot of who you are
Below your Facebook profile picture is a small box where you can say something about who you are and what you stand for. If you put something compelling in this box, your friends and new associates will read your expanded information section and learn more about you. Briefly describe who you are and what you are about.
5 – Feed your website blog on your Facebook
You can enter your blog in the ‘Notes’ section of your Facebook. This will update on your wall and other people’s feeds and will keep your Facebook alive even if you don’t log in every day.
- To do this, click on ‘Settings’ at the top right of your Facebook
- Select ‘Application Settings’
- Select a profile’
- At the top left there will be a big blue button that says ‘Go to App’
- When the new window opens, it will display all your friends’ notes and there will be a pale blue box on the right with notes and app options.
- Select “Import Settings”
- You can then enter where the blog feed comes from: your website or blog.
4 – Send friend requests to your favorite authors and industry keynotes
Most authors run their own Facebook. Keynotes who are generally inaccessible are seeing the value in setting up an online profile and are usually more than happy to accept your friend requests. In your friends lists, you will find other people who are interested in the same topics as you. Befriend one of two of them and get to know them and exchange ideas.
3 – Respond to status updates and other people’s notes and comments
Do not cover yourself or your product. Offer something of value to them, their friends and readers. Compliment other business people on their work when you admire what they are offering. Everyone enjoys positive feedback, and if they also use their own Facebook for business, your feedback will be a valuable testimonial to your potential customers.
If you have any feedback on possible improvements or disagree with something, please send a private message. It’s still good to get your friends and networks involved, but don’t do it publicly if it will hurt your reputation or your business. Use your good judgement.
2 – Exchange Reviews
If you are an author or offer a service product that is free to other people, an alternative to pay per click and affiliate promotion is to find someone with a service or product that you would use or use and post a review of it yourself. website and Facebook. Tag them in the note, and sometimes they’ll offer to do the same.
You can ask for these relationships, but don’t overdo it. He wants his comments to be genuine and doesn’t want to damage his own reputation and be known as someone who connects everyone and everything. Be selective. If you include affiliate links in your copy, always keep in mind that it is an affiliate link. Most people will still be happy to click on the link and give you a bribe in exchange for their valuable contribution.
1 – Have a good variety of photos
Don’t limit yourself to professional shots. Have some family photos or photos of you doing things you enjoy. Make your Facebook human. Even if you operate two accounts, one for personal contacts and one for business contacts, include personal photos in each one.
People are visual creatures. We retain 70% of what we see.
Logically, women’s magazines should have men on the covers, right? Women are attracted to men, but you rarely see women’s magazines with men on the cover and vice versa with men’s magazines.
People like to look at images that are similar to themselves. If you are selling a property and include an image of a laughing woman in the living room, your click-through rate will increase. The majority of decision makers in buying real estate are women. When they are looking at a gallery of 30 images of houses, they will click on the house with the photo of the person in it.
Photographs are a very powerful part of establishing your identity online and something that can make all the difference in your success or failure online.
Sure, there’s the obvious disclaimer of not posting the drunk pics you showed the bartender in last weekend, but a few pics of you having a couple of leisurely drinks with friends and enjoying sports etc. add to that. your own brand
If you use your Facebook for networking and business, let your friends know as well. Some friends may be a little lax with their wall posts or tagging you in photos that you may not want your business partners to see. Always ask your friends to be aware of this when they interact with you through your Facebook.
These are just some of the most useful techniques I have used and found to help me build some strong relationships online. Be yourself and be ethical and you will soon see the results of your efforts.