Real estate buyers are everywhere and they need a good real estate agent. Check out this list for some ideas for finding qualified buyers who are ready to buy real estate.
1. Offer a “special offers” listing or a “foreclosure” listing. Have a website where they can sign up for it, or even a number to call. (The website will be more effective). You can advertise this listing in your open house flyers, business cards, listing flyers, Craigslist ads, etc.
2. Use Facebook Paid Advertising to market directly to your key demographic. Looking for graduating college students to attend a certain local university? Or maybe doctors or lawyers working near a new luxury development being built? You can do this using that specific criteria when setting up your ad. Get creative with your Facebook advertising and it will pay off.
3. Hold first-time buyer training seminars or classes. You may want to make it more exciting by teaching them how to find good deals on foreclosures and other things that first-time homebuyers will find interesting.
4. Start a foreclosure walkthrough. You’ve probably heard of people who drive the “foreclosure tour buses.” You don’t have to do it to that level, but you’ll certainly find people in your area who are curious about foreclosures. You can advertise on Craigslist.com to see what interest rates are in your region.
5. ME (Sphere of Influence). I’m pretty sure every new agent that went to a class had to make a list of 50 or so people they already know. Too many people don’t use this well enough and miss out on a lot of potential sales. Try this. Call EVERYONE on your list this week. Use this script: “Hello, Mr. Jackson. This is ‘Your Name’. How have you been? Actually, I’m calling today on business. As you probably remember, I’m in the real estate business. “You know, who do you think would be the most likely person to think about buying or selling real estate in the future? With your permission, I’d like to give them a quick phone call…”
Please note that we do not ask them who is ALREADY interested in buying or selling. It would be too easy for them to say they don’t know anyone. In this way, they will almost certainly think of someone.