Putting your business on Facebook is essential if you are serving consumers. But most of us have struggled with the all-too-common challenges of pushing ourselves for a while, followed by the sound of crickets from the masses we hope to reach.
So how do we turn this around? How do we get the right people to like, comment, and share your journey to becoming evangelical money-spending customers?
It’s not difficult, but it does require some strategy. Here are 5 tips to help you create profitable connections using Facebook:
TIP 1 – MAKE A COMMITMENT
Social media can happen at lightning speed, but that doesn’t mean your social media marketing will. You really need to think of it as building relationships using a digital medium. And building really meaningful relationships can take time. So don’t expect miracles overnight. Commit to your Facebook marketing for at least six months to realize its potential.
TIP 2 – AVOID INCORRECT CONNECTIONS
While it can be tempting to get anyone and everyone to become a fan of your page on Facebook, including your friends, family, and even a few followers obtained cheaply in some third-world country, this is actually doing you a huge disservice. . Facebook rewards fan pages for providing value-based, relevant content to their followers. The more in line your fans are with your message, the more you benefit.
TIP 3 – DON’T MAKE IT A HOMEWORK
Facebook is a “social” network and as such you should really focus on making connections, having conversations and creating entry points for prospects to do business with you. That means the best way to approach content creation is to be genuine, share things your fans will care about, and have fun doing it.
TIP 4: PICTURES OF CATS ARE OK
It is often said that the two most shared images on Facebook are cats and bacon. Why? Who cares! But it’s important to remember that your content doesn’t always have to be focused on selling or promoting your products or services. In fact, it’s a bad idea to openly promote on Facebook. So kick back (as appropriate) and share a cat photo from time to time.
TIP 5 – TRAIN YOUR FOLLOWERS
This may be the most important thing you can do…empower your fans and followers to take action. Invite them to comment, guide them to giveaway opportunities, and include links where they can discover more about the things that matter to them. The more they get used to interacting with your Facebook content, the easier it will be to get them to open their wallets and spend money with you.