“Integrity is the moment of choice. Quality of life depends on what happens in the space between stimulus and response” -Dr. Stephen R. Covey
“Quality begins with intention, which is set by management. Quality is everyone’s responsibility” – Edward Deming
“Quality is never an accident and it is an act of smart endeavors” – John Ruskin
Therefore, striving to be the best of the best is mandatory and we must implement the benchmarking blueprints and benchmarking process in all of our efforts on the digital marketing leadership journey with the long-term perspective of success in marketing. Financial Freedom.
The goals of benchmarking include:
(a) Target the goal setting process to facilitate comparison with the best.
(b) Motivate and stimulate employees to improve performance and direct energy towards single focus.
The benefits are:
(I) Enable best practices in Benchmarking functions
(ii) Carry out and implement the results of the benchmarking
(iii) Identify a technological advance such as the adoption of barcode practices in the grocery industry.
(iv) Benchmarking communication is invaluable for future professional growth.
(v) Helps to be effective with end user or customer requirements.
(vi) Helps determine the true measure of productivity and efficiency.
(vii) Achieve a competitive position.
(vii) Know and seek the best practices in the industry.
(viii) See out of the box and get creative
The benchmarking process is as follows and can be explained in 5 STEPS:
I PLANNING
Planning involves benchmarking investigations by asking 5W-1H questions, i.e. what, when, where, why, who and how to understand:
(a) What can be compared?
(b) With whom or what will we compare?
© Determine the data collection method and collect data
II ANALYSIS
The analysis must involve a careful understanding of the current process and to determine GAP and future performance levels can be done in 2 steps:
(a) Determine the current performance ‘gap’. The benchmarking process is a comparative analysis and the gap provides an objective basis on which to act to close the gap or capitalize on a positive note.
(b) Future project performance levels: Benchmarking should be an ongoing process so that performance is constantly recalibrated to ensure superiority.
III. INTEGRATION: is the process of using benchmark results to obtain operational objectives for change.
(a) Communicate the results of the Benchmark and obtain acceptance
The designed action plan must be continuous since the competitor is also updating the strategies. Benchmark findings should be communicated to all levels of the organization for support, commitment, and ownership.
(b) Establish functional goals:
Based on the reported data and acceptance of the analysis, we must develop the functional objectives and achieve the benchmarking process.
IV. ACTION: After integration, the action phase begins:
(a) Implement specific actions and monitor progress.
(b) Recalibrate the benchmarks: The update may require recalibration of the competitive benchmarks data and should reflect what your competitor is doing.
V. MATURITY: it would be achieved when the best practices of the industry are incorporated into all business processes, thus ensuring superiority and that it becomes a powerful confirmation of a benchmark.
At the end of the day, ethical and moral strategies combined with perseverance, humility and high integrity is the Moral Victory in the manufacturing industries or in the Service organization.
These benchmarking processes need to be implemented in all spheres of digital marketing leadership and to earn consistent income or income and therefore we can have a smooth transition to financial freedom through a recurring learning and training process and continuous.
Now, to be specific in the disciplines of digital marketing income and financial success, you must constantly train at your own pace in the following domain with each planning written in your Vision or Journal:
(1) Mobile-centric advertising plan: since most of your visitors visit your websites via mobile phones.
(2) Affiliate Marketing Mastery – Especially adequate exposure to different reputable affiliate marketing income extraction product sites such as Rakuten, Shareasale, CJ (Commission Junction) and Click Bank and of course the marketing of Most elite affiliate is Amazon Affiliate Marketing Mastery. .
(3) FBA Amazon seller account training and how to set it up, training and domain.
(4) Tips, techniques, principles and mastery of SEO strategies
(5) CMS (Content Management System Domain Plan): that is, have a thorough and extensive training on how the WordPress software creation platform works with the intention of knowing all the free tools available on the back- end (you as administrator user) and front user configures the tools one by one and step by step at their own pace.
(6) Social media marketing plan: Have an annual plan of what to post on each of the social media marketing channels, such as Instagram, Facebook, Twitter, Pinerest, Blogs, Quora, LinkedIn, etc. You must clearly understand the ‘how’ to use all of these channels properly and master each one separately.
(7) Have a clear vision and mission statement already written in your Life Vision Book.
(8) Payment Gateways is one of the settings that are taken for granted. Whenever you choose a payment gateway, make sure it has the following:
(a) Payment Gateways is trustworthy and authentic and maintains its integrity for both customers and you.
(b) Payment gateways must always have a two-way verification process.
© Payment gateways must be integrated with a unique password, preferably on your mobile device.
(d) It seldom encourages payment gateways that have one-way security because every time a transaction takes place, we need to make sure our money is safe and our customers are safe too, ensuring a two-way verification process through your email id and mobile device through One. Time password.
Beware of hackers, who steal information and beware of cybercriminals. We must continue our online digital marketing journey, which is inevitable and yet guarantee 100% security for you and your customers and clients always.
Be wiser, cunning, and let God do the rest when your intentions are right.
(e) Payment gateways must have a standard US account or UK account that is integrated into your current local account so that either Master or Visa card or online transactions can withdraw the money to your local account. A good and reliable one that I can think of is, for example, Payoneer.
Alternatively, look for the banks in your own country that are the most reliable and can take care of international financial security and collaboration.
One quality bank that I can be so proud of is the State Bank of India, which I guarantee and endorse as one of the best banks in India and which will soon be one of the best banks in the world because SBI (State Bank of India) both online and offline guarantee extremely high integrity with clients and customers.
They take care of and defend the safety of each client, as a seedling or a baby should be cared for and protected.
I close with a statement from Stephen Covey:
“Trust is the glue of life. It is the most essential ingredient for effective communication. It is the fundamental principle that sustains all relationships.”
Watch Robert Camp’s video on the benchmarking process on YouTube.
(Source: Dr. DD Sharma (Total Quality Management – Principles, Practice and Cases)