I recently received a question from a student asking me if I thought selling or creating an audio information product about children’s health would be a good idea. And I think children’s health issues would be a great topic for audio interviews. What could be more traumatic for a parent than having a sick or ill child? They desperately want a solution, they want answers. There probably aren’t many answers, it depends on what kind of disease they have, but absolutely.
I couldn’t think of a more hungry market and it sounds a bit cruel from a marketing point of view, but what could be more important than finding solutions for a child who is sick? People want solutions to that and money would certainly not be an issue in many cases. So depending on what you’re trying to do, I think that would be a very attractive market and something that could be very rewarding for you as well.
Another example, there’s a guy I see on TV here in San Diego, he has a show, it’s actually a thirty-minute infomercial, but when you see it you never know. It’s called The Wellness Hour and it’s a guy named Randy Alvarez. Now what he does is interview medical experts. He has a collection of interviews like me where they are interviews with medical experts.
But do you know how he monetizes this? I mean he’s doing video production, but imagine he was just doing audio interviews, and I even thought I’d do this because he does hair loss stuff, so he’s interviewing a couple of hair surgeons. loss surgery.
He interviews surgeons for face lifts, for surgeries with women who have vein problems, all kinds of medical surgery. He’ll walk up to them, ask if they’d like to do an interview, produce a thirty-minute show. He will charge them up to $10,000 just for producing the show.
Now, once they have that show, it will offer them advertising where they can buy thirty-minute slots within a range of local media outlets to air that show and promote their high-end surgeries. It’s doing something that wouldn’t be any different if you changed it from video to audio, you could do the same thing. You will broadcast a show and you can sell some cosmetic surgery that could make that surgeon between $10 and $20,000.
So it’s no different, although the audio will tell you that it’s much easier. It takes very little skill to do an interview with a medical expert on audio and it certainly can be done. So I would say to this gentleman who asked this question to go to The Wellness Hour, look at what he’s doing and just ask yourself, “Can I do something similar for the particular disease I was thinking about?”
My children are now 9 and 6 years old, but remember when you have to go buy the crib for your baby, there is nothing more important in the world than that crib and you will go to five different places to find the perfect crib. cradle. Or when you’re looking for a stroller for your child, you really research the stroller market, it’s amazing, and you want the best. And when you have a small baby, there’s these things called the baby Bjorn where if you want to hold your baby close to your body, you put this strap on and you put your baby and he sits there.
Every little product for your baby is the most important thing in the world. And your health concerns and needs are even more important!