If you haven’t heard of the British clothing brand for men called Duck and Cover, then you really have been missing something. The small UK label was established in 1996 by a group of designers who wanted to make fun and trendy casual wear for men that they’d like to wear too.
The origin of the name they chose to signify their laid-back attitude towards clothing and fashion trends was a name taken from one of the best-known public awareness movies of the 1950s. The movie called Duck and Cover that also appears on this clothing label’s site is an awareness film that the US government played on public television for many years during the height of its cold war with the Soviet Union. The film, which also featured an animated turtle in its opening, urged young children to duck and cover their heads in the event of a nuclear attack.
Many decades later, after the cold war finally came to an end and the Soviet Union split into so many pieces, many moviegoers and media watchers enjoyed the irony of this film and its catchy melodies and upbeat theme despite that he was talking about the worst possible scenario that humans have ever faced, a nuclear war.
This clothing brand adopted this name as a label for the clothes they wanted to design, manufacture, and sell as a kind of inside joke for those in the know to indicate their light-hearted approach to life in general and fashion in particular. Many fashionistas and fashion designers also take fashion and themselves too seriously and the designers of this brand wanted to show their subtle British humor and attitude to this seriousness with their name.
Today, he’s been selling his line of extremely cool and on-trend men’s t-shirts, shirts and other apparel and accessories for nearly a decade and a half, and has built an enviable reputation as a brand with distinctive, quirky style and a one-of-a-kind look. of brand identity. Their clothing is also sold only through a select few retailers around the world who truly understand the ethos of the brand and the niche they are targeting with their clothing lines.