Putting videos of any kind on your website will do a lot for your search engine ranking. Google loves videos and most video content that could otherwise compete with you for your keywords is poorly optimized and doesn’t give Google what it needs.
But you’ll want to make sure you’re making an explainer video, rather than a product tour, stakeholder interview, or any other kind of video. These other videos can help you, but a good explanation will instantly make you more marketable than 90% of your competition. It’s amazing, really, how many companies have a website that doesn’t explain what they actually do.
An explanatory video in action
If the average web user wants to buy a pizza, for example, and does a Google search for pizza + the name of their city, well done if your pizzeria appears in the search results. But if your restaurant is called Mama Kat’s or Chez Louis or something similarly generic, maybe you have a second after they click your link, maybe two or three, but no more, to let that user know you have the best deep dish. from the city. and that it is lovingly made from organic tomatoes according to a traditional recipe. For example. If he can’t determine if you sell what he wants, he’ll probably click the back button and move on to the next result.
Naturally, your video will be longer than two or three seconds, but a descriptive title and detailed caption and description let you know that this content has information relevant to your needs. Since you presumably featured the word pizza very prominently in your headline, caption, and description, he’ll already know you’re a pizzeria. The goal of the explainer video is to convey to you how special your pizza brand really is.
The video does not have to be long; in fact, some say the ideal length is 45 to 90 seconds. Think of it like an elevator pitch online. What is your job? What your video should contain is a concise explanation of why your product is amazing, and a lot of enthusiasm, passion, and personality.
Make it easy to spread the word
One of the best reasons to make explainer videos is that it’s a golden opportunity to make your business case on your own terms. Don’t let it turn into a product tour that covers every detail of its functionality.
The goal here is to explain to people why they want it. If you make this explanation interesting enough, your website users might share your video with their friends, but don’t count on it going viral. While that would be nice, it’s not necessary. You’re just explaining why your product is awesome. Since of course it is, you don’t need tricks. However, the quality of the video does matter; an amateur video can make viewers wonder if your product got hastily slapped too.
According to reports, a good video on a business website can increase conversion by up to 70%. More importantly, it’s a good concise summary for any journalist whose eye can catch it. Reporters, like most humans, are busy and need to quickly determine whether or not their company would make an interesting story. An explainer video prominently displayed on your landing page can help them decide who you are. If they like it enough, they can include it with the web version of their story about you. This is your own narrative, distributed for you by other people who just like it.