Tip #1: Creative Concepts and Mechanics
While planning the printing of your promotion, the two most important elements are the mechanics and the creative concept. The creative concept refers to the images and text you need, while the mechanics involves the types of collateral you will print.
Tip #2: The creative concept should be eye-catching
Your promotion plan is completely based on your creative concept, so pay special attention to make it attractive enough to sell your event. After the basic concept is finalized, you can manipulate it into all kinds of promotional material such as stickers, flyers, magazine ads, postcards.
Tip #3: Add a photo of the celebrity featured at your event
If a band, actor or DJ is performing at your event, simply using their photo can create a strong effect. If your event promotes a club, using a photo montage of the promoted artists can be very effective. Using a series of posters that are connected can capture people’s attention.
Tip #4: Don’t use too much information
If you put too many photos or information on your poster or flyer, people will find it overwhelming and won’t read it, so avoid it. Think about the main selling points of your event. Why would people want to come? What is special about your show? Use responses prominently in your design, while details can be placed in fine print.
Tip #5: Less is more
In advertising, less is considered more and a strict word count is extremely important. Use concise phrases to sell your event. Using your language skills, make every aspect of the event sound like a sales pitch. If your venue is small, you can advertise it as an intimate gathering.
Tip #6: Follow Design Rules
Follow generally accepted rules for graphic design and avoid careless spelling or grammatical errors. To create conformity, use one or two fonts throughout your material and an unusual one for the title only. Your text should not be placed too close to the edge of your poster.
Tip #7: Choose ad mechanics
Now you have to decide which mechanic you want to use. There are many options, but choose the ones that fit your budget. Some of your options are stickers, posters, flyers, pens, stickers, t-shirts, mats, matches, bags, and lighters.
Tip #8: Start promotions well before the event
The best strategy is to start your promotional activities 3-4 weeks before the event. Give yourself plenty of time to prepare the advertising designs, get approval from superiors, and the printing.
Tip #9: Choose your printer carefully
When dealing with a printing company, be sure to define your requirements, costs, and deadlines very clearly. Stay in touch with your contact at the printer to stay up to date in case of a delay.
If you consider the tips above, you can end up with a flyer or poster design with minimal input from your graphic design company.