You can transform your plastic surgery practice from high and low income to a steady stream of patients and profits when you have a personalized plastic surgeon marketing plan.
This approach allows you to dominate your market because you’ll be firing on all cylinders while your competitors continue their narrow focus.
Here’s what to focus on for the most reliable results:
Internet marketing to attract new plastic surgery patients
Work with a reputable website company that knows the plastic surgery industry. Get references and review your work. So stay with them. The more you jump from one website company to another, the more moving leverage you lose.
Pay to play. Getting found organically on the first page of Google is getting harder and harder. Decide on a monthly advertising budget and focus on a single procedure to achieve the greatest impact.
Establish a protocol for incoming leads. The first responder usually takes over business, so make sure your system and staff follow up right away.
Retention is the new strategy for attracting patients
Patient retention should be part of a marketing plan for plastic surgeons. You miss the opportunity right under your nose to double your results when you miss this in your marketing plan… Focus on your established patients who already know, like and trust you.
Your established patients are less price sensitive because they have more to go on than price. They know that you are a renowned surgeon because they have experienced your work first hand.
They can see their results to be sure that they will get another good result. That’s more important than saving money for most of his patients.
It’s also much cheaper to encourage your established patients to come back than it is to attract strange new patients from the internet to replace them, as it takes a lot to get someone’s attention in today’s saturated marketplace.
And your established patients are more likely to give you a great review too, permission to show others your before and after photos, and help get the word out about you.
Encourage more word of mouth referrals
And we all know that new patients come from current patients, so they should be included in your marketing plan for plastic surgeons.
Word of mouth referrals are your lifeblood. You’ll run out of time, money, and energy doing a “burn and shake” type of practice, right?
The longer you’ve been in the practice, the less you’ll need to exert that kind of energy because you now have a raving fan club…or at least you could having a raving fan club that comes back and recommends much more often.
The best marketing plan for plastic surgeons includes strategies for attracting new patients by being first responders and following up on new incoming leads. Also to nurture your current patients to come back and refer.
What to do next
If you want to focus on the right activities and get results 5 times faster than other practices, download my free marketing checklist at www.CosmeticImageMarketing.com.
Click here to get the checklist right now!