Today, free online classified ads provide a very easy, fast and free means for sellers or new entrepreneurs to reach customers. However, while using classified ads to advertise their products, it is important for the seller to focus on classified ads that are search engine optimized to achieve maximum result from their efforts. Plain language search engine optimized classified site means that on such a site your ad is easily identified and indexed by search engines like Google and appears in top links when a product related search is performed. This way a lot of free traffic is generated. In today’s world, most of the web traffic comes from Google and other search engines and is therefore a very important part of the classifieds marketing strategy. Some more key points that a seller should keep in mind when starting classifieds marketing efforts for maximum ROI are
1. Look for keywords like “free classifieds” or “post free ads” in search engines, preferably ones that are specific to your target country. As a general rule of thumb, sites listed on the first 2-3 pages would be very good SEO friendly ranked sites.
2. Visit these classifieds and make a list of the ones that offer categories that your products can fit into. Prepare this list for your campaign and keep updating it frequently as these rankings change very quickly.
3. Submit a list of your products in the appropriate categories. Include price, quantity, condition, age, an image, and any other relevant details to make your ad complete and effective.
4. Provide proper communication channels for buyers such as phone, email, mobile, etc. to communicate with you.
5. Repost your ads before they expire. Some sites will send you an email reminder for this.