When it comes to real estate marketing online, time is of the essence. Every hour an agent spends marketing a valuable property takes time away from other properties that need to be focused on as well.
With all the time-consuming menial tasks needed throughout the day (data entry, photocopying, etc.), there is less time available for important tasks like showing properties, making calls, and closing deals. To make the most of the time available, it helps to use real estate marketing tools that distribute your listing information to you and greatly improve your efficiency.
Here’s a look at some of the benefits of using listing syndication as an important part of your online marketing efforts:
Syndication saves time
What essentially happens when you use a syndicated marketing tool, like a real estate ezine, to create property listings is that the tool will distribute that listing to social media and other sites with the click of a button. The web is becoming an increasingly common place for homebuyers to search for listings, and they will tend to focus on popular real estate sites that have a large number of listings. With listing syndication, therefore, you can maximize your potential to spark a homebuyer’s intrigue or hook a new client effortlessly.
Syndication keeps your information consistent
Syndicated marketing tools will ensure your information stays consistent and correct across a stretch of listing sites. All you need to do is enter and review the information once to make sure it’s accurate, and then share it. This type of service will definitely enhance your collection of real estate marketing tools and save you from making the mistakes that can occur when manually entering information into many different listing locations.
You will have more time to focus on online marketing strategies
The important things to focus on for marketing are building relationships, educating buyers, and marketing your personal brand. It becomes difficult to put all your energy into these things when there is also a lot of work to do. This is why online marketing is much more efficient and effective than traditional marketing. When you use listing syndication, you open up time to use and extend other online marketing tools such as:
Creation and writing of blogs. Incorporating a blog on your website is a great way to regularly update customers and consumers with information on the current housing market, exciting real estate news, tips for first-time home buyers and sellers, tips for home maintenance of the home and more. By keeping up to date with your blog, you will enhance your credibility as an expert in the field and thus make yourself more attractive to potential clients.
Social networks. Another effective and popular real estate marketing tool used by real estate agents is social media. Having social media accounts means your clients will be aware of your services, latest listings and status updates and can easily receive links to real estate flyers and other syndicated listings.
Syndicated listing sites are becoming the go-to place for prospective home buyers and sellers. By becoming part of the trend and syndicating your real estate listings and flyers, you can maximize the traffic your business receives.