If you’re a regular user of Google search, you’re probably aware of strange phenomena in Google Search results. It shows different ranking results in two different browsers. But why does this happen? Does this question also give you a headache? If yes, then just relax, because here we have the main reasons that allow you to understand the actual search algorithm of the most popular search engine Google. As a marketer, it is important for you to understand the change in the search result in order to make some changes to your strategy and to know the exact rank of your website. So what are we waiting for? Let the cat out of the bag.
- Type of device: One of the common reasons behind the change in Google search result is a change in the device. Yes, there is a difference between mobile and desktop search, because mobile handles cookies in a completely different way than desktop does. If you want to attract visitors from both systems, you need to understand the differences and strategies depending on the need.
- Personal search history: Basically, your browser will always keep an eye on your previous search results and in simple words; we say that it uses cache and therefore its new results are based on the previous ones. This is why it searches in a different browser, so there is no cache, and it will show completely different results.
- Sign in from a Google account: If you did any Google searches when you logged in, it will use that information and personalize the result. Basically, it filters your past history and is likely to show mixed results in different browsers when you are offline.
- Physical location: Your search results are basically targeted to your geographic location and may vary with change in location. For example: If you search for a restaurant, based on your physical location, you’ll see results for restaurants near you. Also, different browsers have a different location service built in, which makes a difference to your search.
Here are some of the common reasons why Google search results vary from browser to browser. So, now you know the root cause of the problem. Find a right way to handle it or consult a reputable or experienced SEO company near you who will take care of everything, on your own and help you rank high.