When an entrepreneur is new to the land of eCommerce, they may wonder how to handle the challenges that are sure to be everywhere. But the answer to this question is crucial, as the number of visitors browsing the web and the total amount spent on Internet purchases have increased recently. The answer to this question is to implement proper e-commerce software solutions to avoid potential challenges from rival sellers. The following are some ideas on how to stay relevant with the eCommerce trends of 2011.
However, to be and stay relevant, one needs to continually update their software programs to keep up with Internet marketing trends. Technology and people are very similar; both change practically overnight in what is considered the newest or the best. One has to catch up or start over.
To be successful in 2011, a person must create an innovative marketing strategy that will move their business forward. There are several ways one can do this. To help one decide how to implement something new, one must research past trends and see how to capitalize on the past. This is a good idea, especially for those who have seen their market share drop.
New websites and rivals are created every day. One has to learn how to keep up with a constantly changing market, but also how to keep customers happy with the level of service one provides. One way to do this is by keeping the customer involved throughout the experience; for example, poll customers about what they would like to see different and pick a few ideas to implement. Put the winning ideas on your website and give credit to the lucky customer.
Social networks like Twitter can be used effectively to communicate to the public about your company’s services, but it must be done with care. Don’t always tweet only about the product. Customers should also be asked questions and thus kept involved in the marketing plan.
When using social networks to network, don’t forget about the games that people like to play regularly when they visit these sites. Ads can be placed within games or on pages before the client game actually loads. These are two great ways to keep your brand in the public eye. Games are becoming more and more popular, so brainstorm how to use them to your advantage.
Yesterday it seemed almost strange to buy from the home computer; But today, people shop from their mobile phones through different apps and websites designed especially for mobile shoppers. There are already plenty of apps on the Apple iPad that allow you to shop. One must make sure to implement an app and marketing strategy for their mobile consumers as well as their traditional customers.
The bottom line is that there will always be challenges in e-commerce. The key is knowing how to tackle these challenges head-on and emerge victorious. Be prepared: 2011 is already here.