Social media marketing is a great way to get the word out about your business, products, and/or services. But, there are times when you need to be aware of the fact that social media marketing has the potential to lure you into making a big sucker for yourself.
If you want to make sure you don’t get controlled by social media, follow these tips.
have an action plan
Don’t do anything without a plan. You need a GPS to reach your destination. You also need a plan to make sure social media marketing works well for your business.
Create a social media posting calendar
Plan ahead based on the products and services you want to promote to create purposeful posts and updates. If you have a calendar with pre-written posts, you can easily schedule them to work with your product releases.
Avoid time-consuming activities
You know it’s easy to get sucked into another personality quiz or discussions about that delicious pasta dish your friend just made, not to mention all the games, but don’t. It’s okay to have fun, but do it after you finish your work.
outsource programming
Once you create a release schedule that matches your promotions, you can give the list of updates to someone else to schedule and monitor. However, don’t make that an excuse for not making a personal commitment.
Take the time to comment and participate
Even if you outsource parts of your social media marketing, be sure to comment and personally engage your followers so they know you’re a real person to trust and get to know.
Do more of what works
If you do something that works, do more of it and less of what doesn’t. Monitor the metrics of everything you do so you can be positive about what’s working and what’s not.
Each publication needs a reason for being
Don’t post something without a purpose. If you don’t know why you’re posting it, don’t bother.
Don’t forget your call to action
Everything you do should have a CTA. Whether it’s sharing, following or clicking, ensure clarity on what you want your audience members to do. If they know what you want them to do, they are more likely to do it.
The correct use of social networks to market your business is an essential element today in the world of advertising and marketing. Social media marketing can be very effective and inexpensive if you are careful not to waste time and effort wasting time and doing things that serve no purpose.