It is obvious that the dramatic increase in the number of smartphones, connected consumers, location-based services and secure payment gateways have led to a dizzying rise in the uberification of services. It has transfigured the way we interact with the beauty brand.
If you’ve ever wanted a personal stylist to come to your home to beautify you with relaxing spa, makeup, hairstyling, and other hair services, then wait no more! On-demand beauty and fitness services are scoring high with a huge expansion of beauty companies.
The heat wave of adopting the uberification model has spread across borders to have a revolutionary impact in this growing digital world. What are the main benefits that make this application on demand one of the favorites in the most disputed markets? Let’s pipe it down.
rental extension – Beauty businesses can now effortlessly expand their geographic reach by being included in on-demand beauty apps that run locally in their city and increase their brand awareness, customer engagement, and ROI. Also, aside from this, beauty companies are not just selling their services on this online web. If they own a well-appointed beauty salon with lots of product offerings piled high on their shelves, then they use the app as a tool to ‘visit the store’, inform their customers of their additional services, embed a link to ‘Get in touch’, by including the email address and phone number can also play a part.
push notifications – Pushing your customers to open your app from time to time can obviously maximize your chances of customer retention. Push notifications are one of those ways to keep your customers in line with your brand and these on-demand beauty apps work wonders to get their attention. The appearance of promotional codes, offers and discounts attracts customers and prompts them to open the app to learn more about it.
ease of convenience – Affordability and convenience are the two inescapable key aspects, which will always drive you to hire any beauty service that offers five star hair, nail and beauty services at cost-effective prices in your home.
Greater efficiency and business growth – These Apps offer you good help in customer support and business management along with expansion to different markets and geographies.
In the last year or so, a handful of startups have entered the on-demand market, each with their own unique twist. Uber On-demand Beauty sends stylists and makeup artists on scooters or cars to provide hair styling, haircuts, and even expensive hair spa treatments, makeup services, and other wellness treatments for customers in their homes or offices. Like physical salons, the success of these services lies in the quality of the professionals. To that end, each site must promote its own hiring standards, which can include any combination of reference checks, hair and makeup tests, and internal training.
The obvious target audience for these sites are brides (think: showers, dates, bachelorette parties, rehearsal dinners), professional women, and those with full social agendas. The services are also popular with stay-at-home moms.