Visual Thinking and Communication Tools: Patent Maps

Patent mapping is a tool for representing complex patent landscapes, that is, creating actionable intelligence. According to Paual Germeraad, former vice president of research, Avery Dennison, “Frankly, I don’t understand why any company in this day and age would try to do R&D without the insights that patent mapping gives them. It’s like trying to navigate your future business blind without Map “.

Maps are graphical representations of various information gathered from a variety of sources. Cartographic communication is the component of thematic mapping, the purpose of which is to represent one of the many possible outcomes of the knowledge base. Maps are tools for the researcher and patent professional to search for and represent patterns and relationships between mapped data. Making associations is an important part of our thinking. We connect all the time. This ability is of great importance in the field of patents.

Rational patent mapping is defined as the interpretive distillation of a large amount of often complex and disorganized data into one or more high-value representations useful for making business decisions. Patent mapping relies on grouping, aggregation, and other operations to extract the technological value of patents to highlight specific features and provide information on technological developments in a particular technological domain.

There are no preset limits for rendering types. This makes patent mapping both an art and a science, because it must be ensured that these representations can fulfill the role of a knowledge tool rather than visual tools.

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