The Internet has revolutionized business and commerce. Where competition and the battle for free market dominance used to be fought at the local level, now with the advent of globalization and the Internet, the competition is fierce and global. Businesses that neglect to manage their online presence, increase online traffic, and change and adapt to the global business climate will often fail or fail. It’s more important than ever to strive to maintain a strong online presence and drive traffic to websites to increase sales, exposure, and brand recognition. Here are 5 great content strategy ideas that could boost your online traffic.
1. Create quality content
One of the disadvantages of the Internet is the wide range of quality available on the Internet. For whatever reason, not all companies and entities hold themselves to the same high quality standards. As a result, the content is not consistent from one source to another. Creating quality content is one way to generate more traffic. Customers get the information they need, which builds trust and dependency on the information you provide.
2. Create blogs from the perspective of customers
Too many sources on the world wide web are full of technical jargon that is not easy for the average customer to read or access. Also, these sources of information tend to come across as “salesmen” which is mostly a turn off for customers these days. We live in a peer-to-peer era where information that seems to come directly from user sources and word of mouth has more merit. Create blogs from the perspective of customer experiences and deeper understanding and connections can be achieved. Helpfulness and frank dialogue will drive traffic on their own.
3. Give useful information for free
It used to be a common trend to provoke and tempt customers by offering articles or informational material only to turn around and request payment to view the full content. This model worked for a while, however now the internet is full of free content and customers are demanding mostly free content. Give your customers what they want, in addition to the actual product or service they want, and you can develop a strong relationship with them that builds trust and loyalty. Frequently changing resources and updating websites, blogs, and other content vehicles will engage potential customers and increase traffic and sales.
4. Don’t be afraid to market to other companies
Content creation and marketing for other smaller businesses is also a great way to expand your net exposure. Just like word of mouth or viral marketing, providing quality content to other similar businesses builds a community and can allow your business to tap into previously unseen markets. This can substantially increase your customer base and allow for new exposure creating beneficial publicity for all entities involved.
5. Keep your content diverse
The keywords and phrases can differ significantly, but they are still filtered and lead to the same content. Understand the different ideas and points of view that your customers may have and write them down. This will lead to a diversified network of content that can funnel more potential customers to your websites. This can not only create an increase in traffic, but it stimulates creativity and can even show you untapped markets that you hadn’t imagined before.
Follow these 5 tips to help your content hit the mark.