Facebook is the largest social network for every age group. Take advantage of the Facebook phenomenon by having engaging Facebook Fan Pages that generate followers, leads, and sales for your business!
First things first, spend a lot of time setting up your Facebook base correctly. It is important to have a personal profile and Facebook pages set up for your business. These tips focus on your Facebook Pages and ways to make them more effective.
Use a brand wall image, use real estate image wisely.
Take some time to look at very successful pages and see how they use the chart. You should also add a short tagline and website URL. These items will be part of your brand, which people will recognize as your business and your fan page. Your Fans will see this image on every page! The image should tell the story by displaying your brand image, a website URL, and a tagline that describes what people should expect when liking your fan page. Your fan page image can also direct people to like your page.
Make this tab your default landing page. Once again, telling who you are and what you offer, this page can be preceded by a reveal tab that encourages all visitors to like your page. This type of reveal tab greatly increases the number of people who visit and like your page. Use an attractive offer here to encourage people to like your page and increase your fan base. In this welcome tab you can also add an email autoresponder form. Again, you need to offer something of great value, a report, a free ebook, something that is unique and of great value to the niche and group that will like your page. Include a tempting offer that allows them to give their email and their name. Build your email list directly from Facebook! Give new fans the opportunity to receive relevant insights in this tab and build your list. Quickly grow a fan base of quality leads by offering them value and important information.
Custom tabs have a separate URL that you can direct traffic to. A product information tab, a buy now tab with Facebook special offers. Post status updates on your fan page that drive traffic to these tabs! How many custom tabs you want to use is up to you. You can have an information tab, videos in another tab. This allows you to have a website that produces within Facebook, with a great advantage, a website where you can produce the most important step… the engagement.
Create massive engagement
You are one click away from losing a fan, you must provide great relevant content. Ask questions, get your fans talking. Facebook moves very fast, so please anticipate responses and ask questions that allow for a short, short answer that can be entertaining!
Some commit issues without fail.
“What is the last book you read?” You get feedback, “I’m working on X, what do you think about it?” “What is your best advice for___?”
Allow your fans to post their Facebook pages and promote themselves.
Always watch and engage people who leave comments or like your page, this is critical. Remember that Facebook moves very fast, so the sooner you can respond to a comment or question, the better. If you wait a few days, your Fan will have completely forgotten about you.
Turn these fans into super fans with superior value, content, and customer service.
Identify why they should like your page, do you want them to subscribe, buy or comment? What feelings, actions or emotions do you want your fans to have? Grow this carefully! Give your post some zest… entertain your fan base, use images, great content and videos. Your goal should be to educate, train, and give them an action item they can use.
How to turn Facebook likes into super fans that will take your business to the next level.
The fans buying your product or using your services are the reason you are doing all this dealing, if they don’t buy this time is wasted. Use social media to turn marketing into direct response marketing.
Drive traffic to Facebook page, when a person lands on your welcome tab, they become a fan, let them participate by offering them a valuable gift.
Solidify the relationship with an automated response. Create ongoing engagement, use images or videos, inspirational quotes, funny posts. You can then promote the next best deal on your website. An offer, a bargain or a special..
Brand your brand, get likes, get leads, and get customers.
Remember the old adage that people will do business with people they know, like and trust!
Facebook Pages allow you to build this relationship and awareness of your brand where people will want to do business with you!
What you need are raving super fans boosting your business and Facebook pages. There are people who like your page and super fans who are crazy about your product or service. A super fan is one who has purchased your product or service, had a great customer experience, and referred others. Excellent content, videos, images and information. Free valuable content generates followers who trust you. Great customer service produces enthusiastic customers.
Important points for the success of the Facebook page.
Make sure your page is set up correctly. Does it flow and look professional? Does your page have good content? Do all the links work? Check grammar and spelling twice, even triple check, this will be your first impression with new prospects, leads and customers.
Invite your friends to like and criticize your page.
Post to your page regularly. At least once a week, but decide to post regularly and use Facebook Insights to show you when the best time to post is. Plan your posts and topics.
Engage your fans with interesting posts.
TIPS FOR THE FAN PAGE
Set your mnemonic URL or page name. Once you have 25 likes, go to http://facebook.com/username and carefully choose your facebook.com group page. It can not be changed. You can login as your Page and post to people’s statuses. Publish on other pages, etc. This is powerful. You can post on competitor pages, prospect pages, etc. Fans of that Page will see this and some will follow and like your Page. Be careful with this one!
Create a deal!
Use your Facebook options to create an offer and get new customers. Give a gift for your time, gift certificate. Offer a refund People love refunds. Make your ads interactive ads.
Something that will make people feel good and want to like your ad! Target your ads, choose the specific people who will see your ads. More on ads and some cool methods in the next post.