Keratin hair treatments have become one of the most popular smoothing and straightening options available. Although keratin is talked about a lot, not many people know much about it. To answer your questions, we have summarized some facts about keratin and how it can be used to transform your hair.
What is keratin?
Keratin is a type of protein that is usually found in hair, skin, nails, and teeth. It is a fibrous structural protein formed by living cells and can be hard (nails) or soft (skin). It usually forms a waterproof, strong and protective cover for the most delicate parts of the body.
How do Keratin Treatments change your hair?
Keratin treatments are designed to smooth and eliminate frizz by boosting the existing keratin proteins in the hair. These proteins infuse and coat the hair giving it a smooth and shiny finish. After application, a hot iron or hair dryer is used to seal in the treatment, ensuring the smooth finish lasts longer. The keratin in your treatment will reform the protective layer around your hair to protect it from further daily damage.
How do the new All Natural Keratin Treatments stand out from the rest?
The new range of Keratin treatments for natural care contains 0% formaldehyde. They are designed to straighten and reduce hair volume by combining two of Brazil’s natural active ingredients, Açai and Guarana fruits along with the latest amino acid infusion technology. Treating your hair with natural keratin care treatments will give you the hair you’ve always wanted, that looks and feels great.
The hair is basically composed of the alpha-keratin protein that corresponds to 80 to 90% of the total weight of the hair. The main amino acid present in keratin is cysteine (36% of the hair composition), responsible for the cysteine bonds. Cysteine can interact with another cysteine in the same chain and form a covalent bond. These bonds are responsible for the “waves” that appear in our hair. Newly available keratin hair treatment systems promote curl relaxation and repair damage caused by chemical processes in one easy step. No more chemicals means beautiful natural hair!
How long?
Having a keratin treatment does not take all day. Your hair can be transformed in less than 2 hours and the results can last 8-12 weeks (depending on your hair type and how well you take care of it). You can wash and style your hair in 2 days and most keratin hair care treatments are compatible with all hair types: chemically treated, relaxed, straightened and virgin.