Header tags play a very important role in page optimization. Adjusting or even adding header tags on your website is one of the easiest things you can do to make the most of your time! In this article, I’ll quickly go over what header tags are and how to best use them.
Note: It is important to first establish what keywords to target before doing any SEO work on the page. Guessing on the right keywords is not acceptable.
You must use the appropriate heading tag (H1) optimized for each of your pages. Only one H1 tag per page is recommended. If you have more than one it doesn’t look very good and spiders may think you are trying to cram too much into an H1. Keep the number of words in your H1 tag to the minimum required to achieve a different meaning from other pages on your site.
-Gardening example: Petunia, yellow gardenia flowers
You need to decide what are the appropriate keyword terms to focus on that you can then place in the H1-H3 tags. For example, if your site is about gardening, then you will want to use flowers, gardening, and related keywords in the header tags.
Header tag structure
The heading tags H1, H2, etc. provide a semantic meaning to your content. You need to use them in hierarchy. As H1 must come before H2 and H2 before H3 and so on. There is no limit to the number of headings and levels you can have on a web page, but you may want to keep the number within a reasonable limit to avoid confusion caused to actual users. Users will find multiple titles for the same text and will be confused as to which is the most appropriate “title” for this text. Ideally, you can have an H1, H2, and H3 on the same page with different related keywords in them.
This series is brought to you by powerful engine optimization software called Ping Kaching.