In today’s era, globalization is a real phenomenon. All products and services may be available to someone living anywhere in the world. You might be driving a car from Japan, eating Italian food for lunch, and laughing at American sitcoms on Netflix. The Internet has further reduced the distance between people located in different countries. Offering your business to a global audience is no longer a herculean task, but localization plays a big role here. Only if you contextualize your product or service can you be successful.
Communicate in mother tongue
Communication is the key to any business and serves as the basis for planning. To achieve your team’s goals, effective communication is vital among employees in global markets. Communicating the right message helps in a clear exchange of ideas between management and staff, customer and supplier, customer and partners, etc. But when it comes to global markets, people feel very comfortable and engage more when they communicate in their own language. This has been proven time and time again by both research and the experience of many multinational brands. Therefore, translation services have assumed much importance in global communication.
What can go wrong during language translation?
Today, 7,099 languages are spoken around the world and each has a different origin. Each language has its own system with hundreds of connotations and meanings. Because of this, nuances and subtle differences are overlooked most of the time during language translations. The emotions and depth of experiences in one language are lost when literally translated into another language. Sometimes the right word gets lost in the translation process. There are cases when the translator misunderstands the text and its meaning.
Why do you need professional translation services?
The need for translation may be minimal while you are taking small steps to expand your business. You may need an ad-hoc translation and you would be leveraging someone within the organization to handle it for you. Even Google translators are helpful for some quick language translations.
But once your business starts to grow, you’ll soon realize the need for a professional touch in almost every little thing that suits your business. From sending emails, developing a global website, internal communication to employees in different countries, running marketing campaigns in local regions, etc. It would require an expert who is proficient in providing the best translation services on time. A Subject Matter Expert (SME) is someone who understands your business, your brand message, gets the crux and incorporates it while converting it into the local language to help effective communication.
The first step is to identify the right language service provider for your brand. Reputable LSPs like Mayflower, one of the best translation websites, bring you renowned experts in this space to make your life easier. They provide best-in-class service with a wide range of offerings: multilingual document, website and video translation, local language mobile apps, LMS and course translation, documentation and software UI strings, voice-over and subtitling etc They also have language experts that you can hire for your organization. Mayflower also provides consulting services prior to launching your product globally.
Translation is an art and a science, leave it to the experts. And focus on growing your business.