SEO or search engine optimization is all about keyword research and finding the optimal keywords for search engines to place your web pages in front of your potential customers. Assuming you have a quality product and are providing quality content to those who subsequently visit your site, by following this quick guide you should be able to start finding the best ways to find the keywords that are critical to your website being successful.
There are two main types of keyword research tools that can help with your overall web strategy that uses initial keywords to find profitable keywords and competition-based keyword research that finds proven keywords from other similar sites for boost your traffic.
The five best tools for SEO are below:
The Google Keyword Planner tool is first on the list because it is one of the best and most widely used keyword research tools available. One of the main reasons why it is so popular is that it is free and, in addition, it is directly integrated with Google AdWords.
You can create your AdWords account for free and then start using this Google Keyword Planner research tool, which has all the information about Google, the largest search engine.
This is best for people just starting out and the early stages of their website SEO.
Semrush is option number 2 as it is the simplest keyword search engine for bloggers. Drop in your or your competitor’s URL and it will give you all the ranking keywords for that site.
It will provide details on traffic statistics, search engine reports, AdSense CPC, and many other details to help you manage your SEO campaign. Semrush offers a completely free 14-day trial.
Ahrefs Keyword Explorer Tool is number 3, is one of the most popular keyword tools and uses clickstream data to show how many clicks you can get on a given keyword in the search engine. Many keywords have a large amount of traffic but few clicks. It is possible to create a keyword list directly from the Ahrefs dashboard with a 7 day trial for $ 7, it is a great value.
Long TailPro is at number four, being another very popular keyword tool. This paid tool is ideal for niche sites and features an incredible and highly detailed keyword analysis feature as well as a competition checker to help you choose the right keywords to drive high-quality traffic to your website. They also offer a $ 30 discount.
The KW finder is number 5. This tool is totally dedicated to keyword research. Although they are very new, they are one of the fastest growing SEO tool companies, mainly because they help you find the right keywords that will drive highly targeted traffic to your site. Use a question-based keyword research option to help you quickly find long-tail keywords related to problem solving. This type of troubleshooting content helps bring quality, targeted traffic to your site and increases click-through rates and conversions.
KW Finder has both basic and free paid plans, so they’re worth a try.
Whichever tool you choose, it’s best to spend the time doing your research first, and if you can’t do it, a small investment with an SEO company is a must for your website to be successful.